Lesson

Tom decided not to hire an SDR team.

By Sam Darwin

So how does a founder build pipeline without one, and without prospecting eating the whole day? I’m sitting down with Tom, founder of YouEx.ai and a Sparkle customer, to find out: how he does outbound, why he skipped the SDR hire, and what’s actually working. Finding time for outbound was one of my biggest struggles as a founder. It’s a big reason I built Sparkle. Join us: https://luma.com/4jkli3qa

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Baz Furby

Sam, that's been my experience too. I never hired an SDR and most of the people who pay came from me doing the outreach myself, usually a fairly small number of linkedin dms a day rather than trying to cover the whole day with prospecting. the bit I still wrestle with is what to hand off first once it starts working, the research and list work, or the actual first conversation. what's Tom found eats the most time, finding people or writing the first message?

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