In my first post here I said we spent 2.5 years building something customers didn’t need. A few of you asked what actually went wrong. Honestly, three things:

1. We copied competitors. Every feature they shipped, we shipped. Which meant we were always a step behind and never different. 2. We barely marketed. We were good on sales calls, but for a long time there was no marketing team at all. People couldn’t buy something they’d never heard of. 3. We built features, not a business. A solid product that hardly anyone bought, because we never clearly told people what they’d actually get. This time we’re starting with the answer to that last one: Sparkle books qualified meetings, and you pay only for meetings that happen. We’re opening early access in the coming weeks. If that sounds useful, the waitlist is here: https://bit.ly/3Vi9Naj Which of these have you been guilty of? I’m betting #1 is more common than people admit.

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