Progress

SR&ED Lab, this week: 7 warm emails, no replies yet, and cold email still waits

By Rick Wise

Cold email to Canadian founders was meant to start today. It doesn't, yet. The rule I set after one email landed in a Hotmail spam folder: no cold sends until a test email to an Outlook address lands in the inbox. I don't have that answer yet, so I wait. This week I sent 7 warm emails from the new domain to people I already know, all plain text, no links. None has replied so far. That's the slow part nobody shows: a new domain earns trust from real two-way email, and that only comes from real conversations. Meanwhile, the Monday "Is it SR&ED?" posts keep going: one short case, two versions, and you pick which one qualifies. This week's is a weld that cracked. If you're building software in Canada: how do you check whether your email lands in the inbox before you start outreach?

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Uriel Bitton

i have AI do my outreach so it quickly checks the outbox if it was sent!

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