In my first post here I said that last October I chose to double down on Sparkle instead of shutting it down. Here’s what that actually looked like.

I was flying home from a conference. I usually sleep the moment I sit down on a plane. That night I didn’t sleep at all. Two options. Pull the plug and stop the bleeding. Or go all in on something that hadn’t made money in two years. I chose the second one. But if I was doubling down, the strategy had to change, because the old one had already failed. So I wrote our whole go-to-market plan on that flight. When I landed, I told a team that had spent two years building software that we were going to start doing the work for customers instead. Nobody smiled. Someone asked the honest question: “Sam, are we building a SaaS product or a service?” I said: “Whatever makes money.” That one answer is what eventually got us to where Sparkle is now: booking qualified meetings, and you pay only for meetings that happen. We’re opening early access in the coming weeks. If you sell B2B and want in, the waitlist is here: https://bit.ly/4AoXOH6 Have you ever had a “whatever makes money” moment, where you had to choose between what you wanted to build and what customers would actually pay for?

Reactions

0

Comments

1

Shares

0

Browse more founder updates