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11/100 testers. What 90 outreach messages taught me
60 cold emails, 29 DMs on TikTok and IG, 1 on Telegram. Result: 11 TestFlight installs, a few real users. My first real tester came from here: I tested her project, gave detailed feedback, and she tried mine back. Give first, then ask. Big creators are priced for brands: €3,500–7,000 per video, €2,000 with a discount. Small, niche creators (study, language, med and law students) reply more often. The emails that worked quoted something specific from the creator’s content. Inside the app, new users weren’t saving a first word, so build 31 asks for a reminder instead of showing Premium. Next: a small test with a financial education initiative after Oct 22.
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