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TodayMet homepage: less explaining, more showing
A useful pattern started appearing in the first feedback on TodayMet. The design was generally received well, but several people had trouble understanding the product quickly enough. One person even explored the example, signed up, created a profile — and still wasn't entirely sure what TodayMet was for. That was a pretty good signal. The old homepage wasn't necessarily missing an explanation. If anything, it had too many explanations of the same idea. “Be easy to remember.” “One profile. Different conversations.” Several use cases. Public / protected / hidden information. Individually they made sense, but together they left too much interpretation to the visitor. So I've simplified the story around one much more literal proposition: One profile. Share what fits. And immediately after that: Public for everyone. Private when it matters. The homepage now uses more of the actual product UI to explain what that means: public information, information shared after approval, private links, contact details, projects and profile elements. The use-case section was also rebuilt around small pieces of the product instead of mostly text. I also removed a large “how sharing works” illustration. It was good on its own, but after the changes it was explaining something the page had already explained twice. This is still a very small experiment. Traffic is a trickle, Search Console is only beginning to show activity, and the number of real profiles is small. But that's already enough to create something I didn't really have with some previous projects: traffic → feedback → change → more traffic For now, that's the loop I want to keep running. No grand redesign and no new feature backlog from a handful of comments. Just make the existing product easier to understand, then put it in front of more people and see what happens.
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