Lesson
If we don’t book you a meeting, we don’t get paid. Here’s where that rule came from.
By Sam Darwin
When I started my first company, I didn’t know what a lead was. I just knew the company would live or die on them. So I hired 4 top-rated agencies. 8 months and $30,000 later, I had nothing. Not poor results. Nothing. And every one of them got paid anyway. So we stopped paying people to try. We built outbound ourselves, badly at first, and kept at it until it worked. That’s what grew that company onto the Inc. 5000 twice. When I rebuilt Sparkle, that was the one rule I wasn’t willing to bend: you shouldn’t pay for activity. You pay only for meetings that actually happen. We’re opening early access in the coming weeks. If you sell B2B, the waitlist is here: https://sparkle.io/?utm_source=foundercommunity&utm_medium=post&utm_campaign=joinwaitlist Ever paid for outreach that brought you nothing?
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