Marketing tools
Hawkscan
Your AI visibility, and the plan to improve it
- Category
- Marketing tools
- Stage
- Growth
- For
- Marketing teams, SEO professionals, and businesses looking to monitor and improve how AI search engines represent their brands.
About
Track how ChatGPT, Copilot, Gemini and Google AI Mode mention your brand, and get a ranked action plan to grow your AI visibility.
Features
- Problem
- Teams do not know when AI search mentions or omits their brand.
- How it works
- Tracks mentions and visibility across four AI engines, including changes over time and breakdowns by product or topic.
- Result
- Teams can see where their brand appears and which prompts or engines need attention.
- Why
- Daily, engine-level monitoring makes gains and gaps visible instead of leaving teams to guess.
- Problem
- Competitors may be recommended more often, without teams knowing where they stand.
- How it works
- Ranks brands mentioned in AI answers and compares their presence across topics.
- Result
- Teams can identify competitive gaps and areas to defend or improve.
- Why
- A view of share of voice and topic-level performance reveals where rivals lead and where the brand is strong.
- Problem
- A visibility score alone does not explain what AI says about a brand.
- How it works
- Displays full answers from the tracked engines, including the brands they recommend and the reasoning they provide.
- Result
- Teams can understand how AI presents their market and brand.
- Why
- Reading the actual response supplies context behind mentions, omissions, and rankings.
- Problem
- Teams lack insight into which webpages shape AI answers.
- How it works
- Identifies and ranks cited sources, including pages that support competitors but not the tracked brand.
- Result
- Teams get concrete sources and gaps to investigate.
- Why
- Knowing which sources inform responses helps teams spot citation and content opportunities.
- Problem
- Reports can leave teams unsure which optimization task to tackle first.
- How it works
- Creates an action list ranked by impact, updates it as answers change, provides prompts for an AI assistant, and can verify some completed actions automatically.
- Result
- Teams have a current set of next steps without Hawkscan making site changes or contacting people for them.
- Why
- Prioritization and refreshed context make findings easier to turn into work.
Product questions
What does Hawkscan do?
Hawkscan tracks how ChatGPT, Microsoft Copilot, Gemini, and Google AI Mode represent a brand, then turns visibility gaps and citation opportunities into a prioritized action plan.
Who is Hawkscan for?
Marketing teams, SEO professionals, and businesses looking to monitor and improve how AI search engines represent their brands.
Screenshots
