Marketing tools
Rank Kiwi
Find the Videos That Beat Each Creator's Normal
- Category
- Marketing tools
- Stage
- Growth
- For
- Content creators, short-form video creators and editors, YouTubers, channel strategists, social media managers, and agencies researching creator content.
About
Free Chrome extension to research creator profiles, track engagement metrics, discover viral outlier content, download public Reels, and transcribe spoken Reel audio on Instagram and YouTube.
Features
- Problem
- A single viral post can skew an average and make a creator’s typical performance hard to judge.
- How it works
- Calculates each video’s Outlier Score as its views divided by the creator’s median views.
- Result
- Users can spot posts that substantially outperform that creator’s normal.
- Why
- Medians are less distorted by extreme results than averages.
- Problem
- Finding standout videos in creator catalogs by scrolling and comparing view counts is slow.
- How it works
- Scans visible Reels, YouTube videos, and Shorts, then sorts and filters results by performance and other available metrics.
- Result
- Researchers can surface breakout content and inspect its details more quickly.
- Why
- Ranking content relative to its creator’s baseline provides context that raw views lack.
- Problem
- Useful reference videos and research findings can be difficult to save or share.
- How it works
- Downloads public Instagram Reels and exports research to Excel, CSV, JSON, or the clipboard.
- Result
- Users can organize findings in spreadsheets or other research tools.
- Why
- Portable files and saved references support later analysis and planning.
- Problem
- Manually transcribing a Reel makes it harder to study its spoken hook and script.
- How it works
- Transcribes an individual Instagram Reel into timestamped or plain text, with copy and Markdown download options; transcription uses the user’s Groq API key and Whisper.
- Result
- Users can study hooks and spoken scripts without transcribing them by hand.
- Why
- Text makes spoken wording easier to review and analyze.
- Problem
- Researchers may not want to share account credentials or send analyzed creator data to a remote service.
- How it works
- Processes research locally in the Chrome browser and requires no Instagram or Google password. Transcription requests go directly to Groq using the user’s API key.
- Result
- Users can research public creator content without providing social account passwords.
- Why
- Local processing avoids routing ordinary analysis through Rank Kiwi’s backend.
Product questions
What does Rank Kiwi do?
Rank Kiwi is a free Chrome research extension that scans visible Instagram Reels and YouTube videos or Shorts, compares each video’s views with that creator’s median, and helps users find breakout content.
Who is Rank Kiwi for?
Content creators, short-form video creators and editors, YouTubers, channel strategists, social media managers, and agencies researching creator content.
Screenshots
