Marketing tools
Opportunity Atlas
Find the opportunity everyone else missed.
- Category
- Marketing tools
- Stage
- Growth
- For
- Founders and product teams evaluating market demand and competition.
About
See open demand, crowded markets, and exactly where your product belongs.
Features
- Problem
- Market opportunities are difficult to compare at a glance.
- How it works
- Plots each live product as a star on a demand-versus-direct-rivals map.
- Result
- Teams can visually identify open space and competitive clusters.
- Why
- Horizontal position represents fewer to more direct rivals; vertical position represents lower to higher estimated demand.
- Problem
- Demand and competition can be misread without clear market segments.
- How it works
- Groups products into Open Demand, Red Ocean, Unproven Space, and Dead Zone.
- Result
- Teams can quickly frame the type of market space they are evaluating.
- Why
- The categories combine higher or lower demand with fewer or more rivals.
- Problem
- Raw activity signals lack product-level context.
- How it works
- Shows potential-user and mention counts, including source labels for Reddit, LinkedIn, and Threads.
- Result
- Users can inspect observable activity alongside market positioning.
- Why
- These signals support the map’s evidence-grounded product scores.
- Problem
- Current opportunity strength can change over time.
- How it works
- Uses star height to represent momentum.
- Result
- Teams can distinguish positioned products by their indicated momentum.
- Why
- The map legend explicitly defines height as momentum.
Product questions
What does Opportunity Atlas do?
Opportunity Atlas maps live products by estimated demand, direct competition, and momentum to help teams identify less crowded market opportunities.
Who is Opportunity Atlas for?
Founders and product teams evaluating market demand and competition.
Screenshots
