Marketing tools
Opportunity Atlas
Find the opportunity everyone else missed.
- Category
- Marketing tools
- Stage
- Growth
- For
- Founders and product teams evaluating market demand and competition.
About
See open demand, crowded markets, and exactly where your product belongs.
Features
- Problem
- Market opportunities are difficult to compare at a glance.
- How it works
- Plots each live product as a star on a demand-versus-direct-rivals map.
- Result
- Teams can visually identify open space and competitive clusters.
- Why
- Horizontal position represents fewer to more direct rivals; vertical position represents lower to higher estimated demand.
- Problem
- Demand and competition can be misread without clear market segments.
- How it works
- Groups products into Open Demand, Red Ocean, Unproven Space, and Dead Zone.
- Result
- Teams can quickly frame the type of market space they are evaluating.
- Why
- The categories combine higher or lower demand with fewer or more rivals.
- Problem
- Raw activity signals lack product-level context.
- How it works
- Shows potential-user and mention counts, including source labels for Reddit, LinkedIn, and Threads.
- Result
- Users can inspect observable activity alongside market positioning.
- Why
- These signals support the map’s evidence-grounded product scores.
- Problem
- Current opportunity strength can change over time.
- How it works
- Uses star height to represent momentum.
- Result
- Teams can distinguish positioned products by their indicated momentum.
- Why
- The map legend explicitly defines height as momentum.
Screenshots
