Marketing tools
Who Says So
We read the YouTube comments so brands see what needs attention, creators see what to make more of, and buyers see what other users really think.
- Category
- Marketing tools
- Stage
- Growth
- For
- Brands, Creators and Shoppers
About
We read the YouTube comments so brands see what needs attention, creators see what to make more of, and buyers see what other users really think.
Features
- Problem
- Large comment volumes are difficult to interpret.
- How it works
- Reads comments and classifies each as praise, complaint, question, tip, correction, memory, hate, or other; it also assigns positive, negative, or neutral sentiment.
- Result
- Clearer evidence of what people are saying about a topic, product, or brand.
- Why
- Users can see counts and percentages behind the conversation rather than relying on isolated comments.
- Problem
- Important new questions and complaints can go unnoticed.
- How it works
- Lets users configure category-specific alerts across chosen videos, with custom natural-language criteria and scheduled checks.
- Result
- Users can spot opportunities or concerns sooner and reply on YouTube themselves.
- Why
- Relevant comments are surfaced for attention rather than buried in comment streams.
- Problem
- Reports cannot anticipate every follow-up question.
- How it works
- Provides a downloadable Markdown file containing counts, classifications, comment excerpts, and links for use with a paid AI assistant.
- Result
- More flexible analysis of themes such as price complaints, unanswered questions, and competitor mentions.
- Why
- Users can investigate their own questions beyond the preset report summaries.
- Problem
- Research may require different scopes of YouTube content.
- How it works
- Supports keyword searches, a single-video search, and reports spanning selected sets of videos; users can also compare two or three reports in one file.
- Result
- Research can fit brand monitoring, content planning, or purchase comparison workflows.
- Why
- Users can investigate a broad topic, one conversation, or alternatives side by side.
- Problem
- Users need traceable findings rather than unsupported summaries.
- How it works
- Shows counts behind percentages and links comment excerpts back to YouTube.
- Result
- Findings can be checked in context before acting on them.
- Why
- Users can inspect the source comments underlying reported figures.
Screenshots
