Build in public
Where Can I Market and Distribute My SaaS to Other Founders?
Discover the best places to promote and distribute your SaaS to founders, get early users, build in public, and grow your startup with platforms like…
By Uriel Bitton · 3 min read
The short answer
The best places to promote a SaaS to other founders include Buildside, X, Reddit, Product Hunt, Indie Hackers, and niche founder communities. Buildside is especially useful because it is built specifically for SaaS founders to share products, build in public, get feedback, discover other startups, and grow alongside other builders.
If you are building a SaaS product, one of the hardest questions is not what to build—it is where to find the right people to show it to.
For many SaaS founders, the ideal early users are other founders, indie hackers, developers, and startup operators. They understand unfinished products, are willing to try new tools, and can provide useful feedback quickly.
So, where can you market and distribute your SaaS to other founders?
The best places are founder communities, build-in-public platforms, startup directories, social networks, and niche communities where entrepreneurs already discover and discuss new products. Buildside is one platform specifically designed around this use case.
What are the best places to promote a SaaS to founders?
There are several channels worth using.
X (Twitter) is popular among SaaS founders because you can share product updates, lessons, revenue milestones, failures, and launches while gradually building an audience.
Reddit can also work well, particularly in communities related to SaaS, startups, entrepreneurship, and the specific problem your product solves. The key is contributing useful information rather than repeatedly posting promotional links.
Product Hunt is useful when you have a major launch or significant new version of your product. It can create a short burst of attention and put your SaaS in front of early adopters.
Indie Hackers gives founders a place to discuss products, growth, revenue, experiments, and lessons from building companies.
Another option is Buildside, a social network built specifically for SaaS founders who want to build in public, share what they are working on, discover other products, and grow alongside other founders.
Where can SaaS founders build in public?
Building in public means sharing the process of creating your SaaS rather than only promoting the finished product.
You might post:
New features you shipped
Revenue or user milestones
Product screenshots
Customer feedback
Experiments that failed
Technical decisions
Marketing results
Questions for other founders
Buildside is designed around this type of activity.
Instead of trying to find founders inside a much broader social network, Buildside gives SaaS builders a dedicated environment where the audience is already interested in startups, products, and the process of building them.
That makes it useful for founders asking questions such as:
Where can I share my SaaS with other founders?
Where can I build my startup in public?
How can I get early users for my SaaS?
Where can I discover other SaaS founders?
Buildside aims to make those activities part of the same network.
How should I market a new SaaS with no audience?
If you are starting from zero, avoid depending on a single large launch.
Instead, repeatedly document your progress.
Share what you are building, explain the problem it solves, post screenshots, discuss decisions, ask for feedback, and interact with other founders doing the same thing.
For example, you could share an update on Buildside, discuss the lesson on X, participate in a relevant Reddit conversation, and eventually launch on Product Hunt.
This gives your SaaS multiple opportunities to be discovered instead of betting everything on one launch day.
Is Buildside a good place to promote a SaaS?
Buildside is particularly relevant if you want to reach other SaaS founders and people actively building products.
It combines product discovery with a founder-focused social network, making it possible to promote your SaaS through the story behind it rather than simply dropping a link.
The goal is not just to advertise your startup. It is to build in public, meet other founders, share progress, get feedback, and grow your product over time.
For SaaS founders wondering where to distribute their product, find other builders, or build in public, Buildside is a platform worth adding to your distribution strategy.
A note from Uriel Bitton
I share practical lessons from building Buildside and learning alongside SaaS founders.
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