The Buildside Journal
Practical essays, experiments, and lessons for SaaS founders building products in public. Explore public products, founder profiles, practical updates…
Latest · Build in Public
Building in public can make partnership opportunities easier to discover. Show the customer workflow, prove you can execute, make a specific partner ask, and test the relationship with a small integration, co-marketing, or referral pilot.
By Uriel Bitton · 4 min read
Product updates
Buildside Analytics is now free. Track website clicks and product impressions, see our community stats, and put your next launch out there.
By Uriel Bitton · 4 min read
GEO
How to turn public SaaS progress into evidence that search engines and AI assistants can find, understand, and cite.
By Reymond · 10 min read
Build in Public
Turn each meaningful release into a useful build-in-public update. A SaaS changelog can show product momentum, explain customer value, close feedback loops, and create a durable record of what your startup is learning.
By Uriel Bitton · 4 min read
Build in Public
Use a public roadmap as a build-in-public communication layer: show direction, collect better feedback, avoid accidental promises, and keep internal prioritization under founder control.
By Uriel Bitton · 4 min read
Build in Public
Use build-in-public posts as sales context: create proof around buyer problems, personalize outreach with that public record, turn sales objections into future content, and measure pipeline instead of likes.
By Uriel Bitton · 4 min read
Build in Public
Use public startup updates as lightweight messaging tests to expose positioning confusion, collect buyer language, and refine how your SaaS explains who it is for and why it is different.
By Uriel Bitton · 4 min read
Build in Public
Use public updates to surface pricing questions, recruit relevant buyers, and turn opinions into real SaaS pricing evidence without confusing comments with willingness to pay.
By Uriel Bitton · 4 min read
Build in Public
Use a four-question disclosure test to decide when SaaS revenue, user, and growth metrics add useful context—and when public numbers create more risk than value.
By Uriel Bitton · 4 min read
Build in Public
Use a four-part build-in-public structure—work, lesson, product bridge, invitation—to make your startup visible without turning every update into an advertisement.
By Uriel Bitton · 4 min read
Build in Public
Use your public startup work to attract better-fit early hires by showing what you are building, why it matters, how you work, and where a strong candidate could contribute.
By Uriel Bitton · 4 min read
Build in Public
Building in public and targeted startup marketing solve different jobs. Use a two-loop model to decide when public work should build trust and context, and when direct acquisition should create customer conversations now.
By Uriel Bitton · 4 min read
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