The Buildside Journal
Practical essays, experiments, and lessons for SaaS founders building products in public. Explore public products, founder profiles, practical updates…
Latest · Build in Public
Turn building in public into a pre-launch distribution system. Create problem recognition, public proof, a durable return path, and a launch bridge before asking people to care on launch day.
By Uriel Bitton · 4 min read
SaaS growth
Compare six platforms for SaaS founders, from Buildside and Indie Hackers to LinkedIn and Product Hunt. Choose where to find customers, feedback, and useful peers.
By Uriel Bitton · 5 min read
Build in public
A DM lands while I’m mid-build. “I built the fastest multi-layer, multi-model, token-optimized backend API thingy. Want to try it for free?” I understand most of the words. What I don’t have is the hour it would take to understand his proje
By Jeff Davis · 4 min read
Build in Public
Use the Signal–Value–Capacity test to choose a sustainable build-in-public cadence without turning your startup into a content operation or measuring success by posting streaks.
By Uriel Bitton · 4 min read
Build in public
I Didn't Start StoryMint Because I Wanted to Build Another AI Tool StoryMint started with a problem I personally ran into. I was building Roamer , a travel companion app, and eventually reached the part every founder knows too well: The pro
By Vaibhav Gareja · 4 min read
Build in Public
Build a recognizable founder brand from the SaaS work you already do. Connect a customer problem, your point of view, real evidence, and the product so public updates compound into useful positioning.
By Uriel Bitton · 4 min read
Build in public
Building a SaaS product teaches you something very quickly: Building the product is only half the problem. You can spend weeks designing the UI, fixing bugs, improving performance, adding features and finally reaching the moment where you s
By Neha Singh · 5 min read
Build in public
A practical, candid framework for SaaS founders who want to build in public without oversharing or turning content into a second product.
By Uriel Bitton · 4 min read
Build in Public
Use building in public as a first-customer acquisition assist: publish buyer-relevant problems and proof, invite the right people to respond, then convert those conversations through hands-on founder-led sales.
By Uriel Bitton · 4 min read
Build in public
Seven SaaS founders worth following—from solo developers running focused API businesses to small teams growing multimillion-dollar software companies without traditional venture capital.
By Uriel Bitton · 8 min read
Founder Strategy
Use the Sales Handoff Gate to decide when founder-led SaaS sales is ready to transfer: buyer pattern, repeatable process, viable economics, and founder capacity.
By Uriel Bitton · 4 min read
SaaS Growth
A practical five-channel sequence for bootstrapped B2B SaaS founders: use outbound, warm introductions, communities, partnerships, and search to learn before you scale.
By Uriel Bitton · 4 min read
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