The Buildside Journal
Practical essays, experiments, and lessons for SaaS founders building products in public.
Latest · Build in Public
Compare free participation, paid membership commitments, and the time building in public takes. Use verified prices and a practical cash-and-time budget.
By Uriel Bitton · 9 min read
Build in Public
Show one real product task, ask a specific question, and separate viewer reactions from observed use. Turn your public SaaS demo into a clearer next decision.
By Uriel Bitton · 9 min read
Build in Public
Choose a SaaS founder community with a pre-join evidence sheet. Check relevant peers, useful discussions, public visibility, access, and a commitment you can sustain.
By Uriel Bitton · 10 min read
Build in Public
Write useful public SaaS outage updates, keep customer information consistent across channels, and follow recovery with a factual founder update and visible corrective work.
By Uriel Bitton · 10 min read
Build in Public
Turn public startup updates into useful customer conversations, product feedback, and growth. Follow a practical four-week plan and measure what happens after each post.
By Uriel Bitton · 10 min read
Build in Public
Write a public SaaS beta invitation that explains the user, task, effort, and limits. Screen for relevant experience and follow interest through to completed testing.
By Uriel Bitton · 10 min read
Build in Public
Turn SaaS releases into useful build-in-public updates. Show the user problem, the shipped change, how to try it, and what customer behavior to check afterward.
By Uriel Bitton · 4 min read
Build in Public
Turn SaaS build-in-public posts into an inspectable record of customer learning and execution. Use a public decision trail alongside private investor updates without oversharing financial or customer details.
By Uriel Bitton · 4 min read
Build in Public
Retire a SaaS feature with a clear plan for the customers who depend on it. Test the replacement, communicate the transition, and share what the decision taught you.
By Uriel Bitton · 5 min read
Build in Public
A public product roadmap can make building in public more useful without turning every idea into a promise. Share direction, evidence, status, and clear uncertainty so customers can understand where the product is going and contribute better feedback.
By Uriel Bitton · 4 min read
Build in Public
Building in public can make churn research more useful when founders treat public reactions as clues, verify them against customer behavior, ship a focused fix, and close the feedback loop without exposing customer data.
By Uriel Bitton · 4 min read
Build in Public
Building in public can make partnership opportunities easier to discover. Show the customer workflow, prove you can execute, make a specific partner ask, and test the relationship with a small integration, co-marketing, or referral pilot.
By Uriel Bitton · 4 min read
Get practical founder lessons and product updates in your inbox.