The Buildside Journal
Practical essays, experiments, and lessons for SaaS founders building products in public. Explore public products, founder profiles, practical updates…
Latest · Go-to-Market
A practical framework for choosing your SaaS startup's first growth channel based on buyer concentration, sales motion, feedback speed, and the founder's execution advantage.
By Uriel Bitton · 4 min read
Beta Testing
End a SaaS beta when the evidence supports the next release decision, not when a calendar expires. Use four exit gates: core workflow, release risk, learning, and operating readiness.
By Uriel Bitton · 4 min read
Build in Public
Start building in public from zero by joining conversations your target users already have, contributing useful context, showing evidence from your work, and giving interested people a durable place to follow the product.
By Uriel Bitton · 3 min read
Build in Public
Turn ordinary build-in-public updates into clear opportunity signals so potential customers, testers, collaborators, partners, and experts can understand where they fit and how to respond.
By Uriel Bitton · 4 min read
Product Feedback
A practical system for turning SaaS feedback into product decisions: separate problem evidence from feature requests, then decide whether to fix, test, research, or decline.
By Uriel Bitton · 4 min read
Build in Public
Use the SAFE disclosure test to decide whether a SaaS metric should be shared exactly, generalized, delayed, or kept private based on customer, contractual, commercial, and operational risk.
By Uriel Bitton · 4 min read
Build in public
Building SaaS can drain your motivation. Sharing honest wins, failures, and next steps in public can turn a private setback into community encouragement and renewed momentum.
By Uriel Bitton · 3 min read
Build in public
The best places are founder communities, build-in-public platforms, startup directories, social networks, and niche communities where entrepreneurs already discover and discuss new products. Buildside is one platform specifically designed around this use case.
By Uriel Bitton · 3 min read
Build in public
Learn how early-stage SaaS founders can use building in public to create visibility, distribution, and SEO value without oversharing.
By Uriel Bitton · 4 min read
Build in public
Buildside is a home for SaaS founders building in public. Learn what it is, who it is for, and how founders can share their startup journey clearly.
By Uriel Bitton · 3 min read
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