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BUILD IN PUBLIC FOR SAAS FOUNDERS

Your SaaS evolves.
So should your story.

One product. Many useful conversations.

The question you ask before an MVP is different from the one you ask after launch. Build in public around the decision in front of you: show the work, invite a relevant response and connect the next update to what you learned.

Problem

Where do handoffs get stuck?

MVP

Can you pass on one task?

Handoffly

Clear handoffs for small teams

Fictional SaaS

Launch

Here is the usable workflow.

Improve

A clearer first handoff.

One illustrative product, four different conversations.

What are you trying to learn next?

Choose your current stage to see an example update, the evidence to keep and a useful next step. This planner helps you frame the conversation; it does not measure product-market fit.

Alex · building HandofflyIllustrative beta invitation

Can you hand off one task without a call?

I built a small flow for naming the owner, adding context and confirming the next step. If you coordinate work in a small team, try a sample task and tell me where you have to guess.

The question
Can someone complete the core task?
Ask for
An attempt by someone who does this work.
Keep as evidence
The steps they completed, where they paused and what they expected.

A friendly reaction is not the same as completing the task.

Plan a focused beta round

Illustrative examples. The update and next action change with the selected stage.

New to building in public?Start with the first-week guide
HandofflyPublic product history
  1. Earlier

    The task was getting lost between teammates.

  2. Changed

    Added an explicit next-step owner.

    Next-step ownerJamie
  3. Still learning

    Does the receiver know what happens next?

Fictional product history and sample discussion.

Let a new reader catch up.

A useful SaaS update explains what changed and why it matters. Link it to your product page, name what is available now and keep the earlier question in view. Someone arriving after launch should be able to understand the product without reading every post you have ever written.

Context travels with the update.

Match the conversation to the evidence you need.

Peers can challenge an idea, but a founder’s reaction is not automatically customer demand. Ask who faces the task, how they handle it today and whether they have tried the product. Use direct conversations when the details are personal, sensitive or specific to a customer’s workflow.

A useful public update

  • What changed and who it helps
  • A safe sample or screenshot
  • One focused question

“We made the next-step owner explicit. What would still be unclear?”

A direct customer conversation

  • Their current workflow
  • The last time the problem happened
  • What actually happened when they tried it

“Show me the handoff you had to chase last week.”

Keep signals separate:peer advice · usability evidence · customer demand · continued use

A better update starts with a better question.

Download the SaaS stage-to-update planner. Use it to connect a product stage, a public artifact, a focused ask and the evidence you want to keep.

Get the stage-to-update plannerEditable text · four stage prompts

Frequently asked questions.

How do I build a SaaS in public?

Share the work behind a product decision, give people enough context to respond and follow up with what you learned. Start with the stage you are actually in.

What should I share at each stage?

Before an MVP, explore a real problem. During testing, show a bounded task. At launch, explain what is ready. After launch, connect changes to the problem they address.

Is building in public useful after launch?

It can help people follow product changes and join relevant discussions. Keep speaking directly with users and checking what they do in the product.

Do I need to publish revenue?

No. You can share product decisions, demos, lessons and milestones without disclosing revenue or private customer information.

How do I know whether feedback comes from likely users?

Ask about the person’s role, current workflow and experience with the task. Separate general advice from observations by people who have tried the product.

Keep the next chapter useful.

Give your SaaS a public home, then share the update that fits its next decision.

Create your product page