Following feed
Follow startup founders and SaaS product updates
Buildside’s Following feed helps you keep up with startup founders and SaaS products you choose to follow. Return to their public updates, product launches, and ongoing experiments without starting discovery again each time. Following a journey gives you the context to understand later decisions and take part in startup community conversations that develop over several updates.
A closer look at Following feed
A product launch is one moment in a longer sequence of decisions. Following the founder or product helps you understand what happened before the announcement and what changes afterward. You might see an initial question, the experiment it inspired, and a later improvement. That continuity makes public startup updates more informative than reading each post in isolation.
A single launch post shows one moment in a product’s life. Following adds continuity: you can encounter later changes, questions, and lessons from work you chose to keep up with. That context can make a small update easier to understand because you know the earlier decision. Your choices give the Following view its focus, while broader discovery remains available for finding something new.
Make it useful
Follow founders and products relevant to your work
Explore founder profiles and product pages before deciding what to follow. Look for a shared interest, a problem you are working on, or an approach you want to learn from. The people you select give your Following feed a more deliberate focus.
Choose a reason for each follow. You may share a customer problem, want to understand a technical approach, or be curious about a founder’s product stage. Those reasons give your reading a useful direction and make it easier to notice when a new update is relevant to something you are working on.
Explore founders
Keep building
Read product updates as part of a startup journey
Return to the feed to see how a founder’s work develops beyond a single launch. Respond when you have a useful perspective and ask questions connected to what they shared. This can make your participation more specific because you understand the product’s context and earlier choices.
Use earlier context to ask better questions, but do not assume the product has stayed the same. A founder may change the audience, release plan, or interpretation of an experiment. Read the current update on its own terms and use the surrounding history to understand how the decision developed.
Explore the feed
From idea to action
How to get started
Discover a founder or product
Open the public profile or product page and review the work being shared. Explore a profile or product page first and identify what you want to keep up with. A shared problem or thoughtful explanation is a stronger basis for following than a single popular post.
Use the follow control
Sign in and follow the people or products you want to revisit through your account. Use the available follow control and return to the Following view when you want updates from your chosen people and products. Keep broader discovery available for new perspectives.
Open Following
Choose Following in the feed to return to updates from the work you have selected. Review your interests as your own product evolves. Continue following work that helps you learn or contribute, and respond when you can add relevant context to a discussion.
Find your starting point
Build a Following feed around your product interests
Use Following when a founder’s work connects with questions you expect to revisit. You might follow a SaaS product as its onboarding develops or keep up with builders exploring a similar market. Choose people and products because their updates help you understand a real problem. A focused feed makes it easier to recognize progress, compare decisions, and contribute a reply with relevant context.
These choices create a reading routine with a purpose. Revisit why you followed a person or product as your own needs change. You can keep a mix of closely related work and different perspectives, using each to ask better questions rather than treating every update as advice to copy.
An example to adapt
Example: follow a product through an onboarding change
Imagine you discover a founder describing a confusing first-use flow and choose to follow their product. Later updates explain a smaller setup form, a testing round, and a remaining question about when to ask for account details.
Because you have seen the sequence, you can ask how the new flow affected the task being tested rather than requesting background already shared. This hypothetical example shows the value of continuity without assuming that following a product guarantees a particular posting schedule or result.
Make the most of it
Use startup updates to learn with their original context
Read new posts in the context of the startup journey you have been following. If a founder changes direction, look for the evidence or feedback behind that decision. Use earlier updates to ask a more precise question, rather than treating a change as an inconsistency on its own. Following supports informed participation in the community, not an obligation to agree with every approach.
Contribute when your experience addresses the actual question being discussed. A precise observation can be more useful than a generic encouragement or an unrelated pitch. Following helps you find the conversation again; thoughtful participation gives the connection substance.
Good questions, clear answers
About Following feed
How can I follow startup founders and product updates?
Sign in to Buildside and follow the founders or products whose work interests you. Use your Following feed to return to their public updates and ongoing conversations. Choose people based on relevant experience, product questions, or workflows you want to understand. Following helps you keep context over time; broader discovery remains available when you want to explore new work.
How is Following different from broader discovery?
Following is based on the people and products you chose to follow. Broader discovery helps you encounter additional work across the community. Both views have a role. Use discovery when you want new people or ideas, and Following when you want continuity around the work you have already selected.
Do I need an account to follow someone?
Yes. Following is an account action so Buildside can associate your choices with your personal feed. Sign in to keep those choices associated with your account. Public browsing can help you decide which founders and products interest you before taking that step.
Should I follow a founder, a product, or both?
Choose according to what you want to understand over time. A founder’s work may include broader lessons and decisions, while a product gives you a particular development journey to follow. Read the available context and use the follow options that match your interests rather than assuming every connection serves the same purpose.
How can Following make my replies more useful?
Seeing earlier updates can help you understand why a founder made a decision and what they have already tried. Use that context to ask a specific question or share a relevant observation. Check the latest information before assuming an earlier limitation or plan still applies.
Following feed